A new car by Volkswagen with a custom docking station specifically built for your iPhone which allows it to draw information from the car and perform various other functions with the iBeetle iPhone app.
The docking station is designed to allow the iPhone to snap into the cradle, which will then provide owners with the ability to make use of the specially designed app. The app itself enables Spotify integration, use of a G-Meter, oil temperature gauges, fuel economy diagnostics, and a variety of social features — most of which should probably not be used while you are driving.
Seems like a really cool idea. I'm personally not a fan of the Volkswagen Beetles, but I'm excited to see this technology spread and grow.