Write like Apple designs.

After observing the recent developments from Apple, I've noticed they share some ideas consistent with what I think of as good writing. Here's how to write like Apple designs.

 

Simple writing is powerful. If an idea is obscure, make it clear. Ask yourself "how can I do more with less?"

Apple's adherence to simplicity makes its software accessible. Simplicity can, however, alienate those who look for complexity and customization, and blunt your ideas if used carelessly.

 

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Take ideas and inspiration from great works. Great writers observe (and more often than you'd think, steal and adapt) the work of their predecessors, building on their backs, making it different and better.

1Password, Missionboard Pro, and a comparison of Google's mobile browser design to Safari.

1Password, Missionboard Pro, and a comparison of Google's mobile browser design to Safari.

Offer a new perspective. Here's a tacky GIF (that's JIF, apparently).

Transient

Be persuasive. There are no technology groups who do it better: Apple has legions of adoring fans and a hilariously bogus term  to describe the effect of its charismatic leaders' keynote speeches.

View what you make in the context of the lives it influences. 

 

Don't apologize for your work or your views. 

Thanks for reading! I hope you've enjoyed something a little different than what's normally posted here. If you liked what you read or want to talk to me about what I wrote, you can reach me on App.net.

- Evan Mayer