The goal is actually to not make a huge profit too early, and Bezos manages it perfectly. You want to avoid showing your cards too early as you continue to lay the groundwork for an ever-larger business. Occasionally, you’ll have to show those cards and win a hand to prove that you can. But the rest of the time you call and fold, as you await the monster to take the entire pot.
An excellent article. Siegler does a great job shedding some light on the mystery surrounding Amazon's, and therefore Jeff Bezos', game with the stock market. This is the first thing I've read that has truly begun to let the reasons for the seemingly inexplicable Amazon stock increases after quarter on profitless quarter make sense. Definitely worth a read.